Setting the pace: Serotonin supports launch of new sportswear brand SUDU

Serotonin was appointed earlier this year as the digital and creative agency to support the launch of new Manchester-based sportswear brand SUDU. 

SUDU, which translates to speed, velocity and tempo, launched its first menswear collection in June. Blending style with function, the brand’s 15-piece apparel collection features everything from running vests and shorts through to a comprehensive selection of jackets and their first running shoe.

Clair Heaviside, co-founder and creative director at Serotonin, said: “When SUDU approached us to support their brand launch, we knew we were onto a winner. A sports brand committed to championing everyday athletes who put the work in every day. Graft, drive, dedication, spirit, exceptional sportswear and killer designs.”

Serotonin have been working with SUDU, covertly, from Spring 2024 and following the successful launch of the brand – Serotonin are now leading on creative campaigns, influencer and ecommerce and events – including two 200+ people run clubs in Manchester and London respectively. 

Dom Carter, co-founder and digital director at Serotonin, added: “As an agency, we’re driven to help brands perform better, faster. To ensure SUDU hit the ground running (literally), our work with the team has gone beyond brand awareness and sales to create a community of runners who love the SUDU brand.”

Alongside their own launch, the sportswear brand recently agreed a long-term partnership with Wolverhampton Wanderers FC to become the club’s official technical kit partner. SUDU will design and manufacture all kits from the 2024/25 season onwards.

Tom Hart, head of brand at SUDU, said: “Our partnership with Serotonin was an absolute no-brainer, given the two founders clock up runs of over 100K a week. For a new to market sports brand based in Manchester, with a debut run focussed collection – there was simply no other option.

 “Sport, fitness, and wellbeing was so evidently at the heart of Serotonin’s DNA, so the synergy between the 2 brands is unparalleled.

“Working on the launch together has been a great experience. The team and Serotonin have effectively become an extension of the brand, ensuring that SUDU is at the forefront of the right minds, in the right places.”

SUDU extends Serotonin’s portfolio of sports and fashion brands, including ASSOS of Switzerland, SWI Cycling, and New & Lingwood. The Manchester based digital agency recently celebrated a series of award wins at Prolific North for Best Advertising Campaign and Most Effective Design for their work with Sussex Modern.